Repurposing: How to Turn One Book Quote into 10+ Pieces of Content
If you’re tired of trying to reinvent the wheel every time you sit down to create content, this one’s for you. Let’s go over how one book quote can be spun into so many more pieces of content. The key is pairing it with the right hook and matching it to formats that work best on each platform.
STEP 1: Choose Your Quote
Pick a quote that punches emotionally. You want something that makes your reader pause, re-read, or scream into the void. Ideally, this quote should:
Be something that is going to make readers feel something
Have it hint at tension, romance, mystery, or conflict
Leave your audience wanting more
STEP 2: Write 3-5 Hook Variations for the Quote
Hooks are your bait. You need them to stop the scroll and reel people in. The best hooks are emotional, dramatic, or ultra-relatable AND use keywords (enemies to lovers, morally grey, grumpy x sunshine) - think things that readers would search.
Example Hooks:
When he realizes she’s a badass warrior who can hold her own.
POV: your husband just unalived a man for you.
Day 3 of trying to convince you to read this enemies to lovers romantasy.
STEP 3: Pair the Quote + Hook with Different Reel Styles
Now we mix and match! One hook + one quote x different reel formats = 19826379127 different pieces of content! (okay obviously not that many but you get the point!)
Some examples:
Aesthetic B-Roll: Overlay the quote as on-screen text, hook in the caption
different visuals as the background
character art
stock video
flipping through your book
POV Style: Your face in the video
you reacting to the hook/quote
you reacting but doing it in slow motion (the more extra the better here)
lip syncing a song while hook and quote pop up
STEP 4: Turn the Hook + Quote into Carousels
Carousels are perfect for slow burn, bingeable content. Think of them like mini trailers.
Carousel Format Example:
Slide 1: Hook
Slide 2: The quote
Slide 3: A follow-up line
Slide 4: Book context
Slide 5: CTA ("Read the scene in [Book Title]" + link in bio)
You can make carousels with the same scene in your book with new background visuals and new hooks
STEP 5: Repurpose into Threads
Your quote and hook are also perfect for text-based content like Threads.
Thread Example:
Thread 1: Hook
Thread 2: The quote
Thread 3: A follow-up line
Thread 4: Book context
Thread 5: Read the scene (and the slow-burn tension leading up to it) here: [Link to book/download page]
You could also do it as a storytelling style where you are spilling the tea about a situation that your main characters went through like it’s you who went through them.
Now time to batch your content!
This is the magic of repurposing. You don’t need to be posting 24/7 or writing 100 new captions every week. What you do need is to:
Start with a juicy part of your book
Write multiple hooks that resonate with your audience
Match them with different content formats
By doing this consistently, you not only create more content in less time, but you’ll also learn about what your audience prefers + have more time to write. Win win.
If you haven’t already I have a free reels guide to help you get started with content!
